| 1. | Conjoint analysis on survey of car purchasing of young females 对年轻女性购车调查的联合分析 |
| 2. | Conjoint analysis in consumer research 消费行为研究中的联合分析法 |
| 3. | Food safety concerns and changing procurement arrangements by food processors : a conjoint analysis . naiguan sang , university of adelaide , australia and randy stringer , the fao , rome . brian g . bedard毕大德,加拿大农业及农业食品部,加拿大国际发展署 |
| 4. | Though conjoint analysis is very fashionable in advanced country , in china , since marketing research is a new development area , conjoint analysis is unknown to many people 虽然联合分析在发达国家已经十分流行,但在我国,由于市场营销研究还是一个较新的领域,因而联合分析还鲜为人知。 |
| 5. | The paper consists of three chapers and the main content is as follows : the first chapter mainly introduces the conjoint analysis . first of all , it shows the development of conjoint analysis and basic concepts 首先介绍了联合分析方法的发展和基本概念;随后通过一个简单的例子介绍联合分析方法应用的基本步骤;最后介绍了正交实验设计。 |
| 6. | Conjoint analysis shows that interpersonal relationships between customers and service providers serve as a disincentive but are less important than both switching costs and marketing variables 联合分析的结果显示,寿险业顾客在同时考虑现有服务者的关系,转换成本,及其他厂商的行销变数时,人际关系虽然有助于防止顾客转换厂商,但其相对重要性远低于行销变数与转换成本。 |
| 7. | Configuration space against the defects of product family model is constructed for targeting diversity of customer needs and conjoint analysis is applied to decompose the customer preference into the utility of different product attributes 该方法针对现有产品族模型用于配置设计中存在的问题,构造了支持产品配置的设计空间,并运用联合分析方法将顾客期望分解为各产品特性的质量效用。 |
| 8. | This paper firstly introduces the conjoint analysis method , and then discusses some topics of conjoint analysis in application . at last , it shows the practical use of conjoint analysis by a case of conjoint analysis in the shanghai gm sail sedan market 本文在此介绍联合分析方法,进而讨论联合分析方法在应用中的一些问题,最后以上海通用汽车赛欧轿车市场的联合分析案例来说明联合分析在实际中的应用。 |
| 9. | Being a kind of comprehensively used method in marketing research , conjoint analysis is fit for predicting consumer ' s evaluation to relative importance of some product or service ( e . g product , brand , shop , e . c . ) and utilities of attribute levels 联合分析方法作为市场营销研究中的一种十分广泛使用的方法,非常胜任于估测消费者对一些能够详细定义的某种产品或服务(如产品、品牌、商店等)的相对重要性和属性水平的效用的评价。 |
| 10. | The third chapter is the positive analysis , in order to know how important the consumer regard the attribute of the sail sedan . furthermore define the market better , the paper here make a conjoint analysis case study about the sail sedan in shanghai gm . including public sector and private sector ' s utility analysis and relative importance of attribute analysis 本文在这一部分利用联合分析方法作了上海通用汽车赛欧轿车市场案例研究。主要做了群体及个体的效用值和属性相对重要性分析;市场细分及市场占有率分析,和价格变动分析;最后提出应用中存在的问题和建议。 |